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The roll of communications has been changing for the last 15 years. With captive audiences reliance on the internet, their short attention spans and sophisticated surfing, messaging and marketing approaches have to change to keep communication more current and relevant to users.
The creative strategy should be one that makes practical plans, but also leaves plenty of room for the emotional magic that defines great points of interest. It’s this balance between the strategic
plan and the unknown and unpredictable consumer needs that makes for great results.
The right balance is achieved with better understanding of the relationship between living and breathing markets. To appeal to a more advanced consumer with endless social networks, and a promise of delivering on expectations. A stimulating and challenging approach to engaging the consumer to want to act with genuine interest or need.